Maroon 5
The clip — which was directed by Jonas Ackerlund — features Adam Levine and Aguilera singing their duet (which they first debuted on The Voice over two months ago) against a background of dancers performing Mick Jagger-inspired moves, wearing wigs and various Rolling Stones-inspired outfits with Levine performing his best Jagger moves while shirtless in front of a Union Jack flag.
Said Levine of the video in an interview with MTV News, "We were lucky enough to get Mick's endorsement [for the video], as far as him giving us access to a bunch of different footage that's so cool. Not many people have seen [it], especially a newer generation of people that don't know so much about how incredible he was."
Something Good Can Work
Simple idea but effective editing makes this an interesting video.
Mr. Saxobeat
Click HERE for Mr. Saxobeat
Notice the theme that runs throughout
The Verve
Love this video. It looks quite simple but the planning must have taken a long time. Would need a track to film somehting like this.
Analysing Music Videos
Andrew Goodwin identified a number of key features which distinguish the music video as a form, before you understand his theory you need to understand some key terminology. If you click on the key terms you will be taken to videos which best illustrate these terms
Illustrate: Images used to represent the meanings of the lyrics and genre (this is the most common feature of a music video) this is very often literal.
Disjuncture: When the meaning of the song is completely ignored
Amplify: Meanings and effects are manipulated and constantly shown throughout the video and shown to the audience (basically repetition).
- There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contrasting the lyrics.
- There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contrasting the music.
- Genres are complex and diverse in terms of music video style and iconography
- Record companies will demand a lot of close-ups of the main artist or vocalist
- Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.
- there are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.
TASK
1. Using your favourite music video, TubeChop scenes where ANY of the above features are present.
2. Explain what you have learn't from watching the video in terms of making your own video.
HERE is an example of how it should be done.
I Found Heaven
It seems fitting for the first music video on this blog to be one that I am in! Early teens, on holiday with family in the Isle of Wight and Take That are filming their music video on Sandown Beach. Can you spot me?
